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Becoming a collaborative game-changing team

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Size of team : 25

An international Brand Marketing team seeking to become more effective in getting buy-in and commitment from their market partners for game-changing ideas. They also wanted to move to a more collaborative approach, sharing ideas in early conception stages to allow markets to contribute, co-create and tailor solutions to customer needs.

The team was facing increasing internal and external pressure due to client demand and significant internal changes. The accelerated pace had led team members to work in isolation, exacerbating their feeling of stress. The leader felt working through their challenges together would enable team members to become more effective and resilient during this period of uncertainty.

Team Coaching + Follow up Team Coaching + Individual Coaching

How intoaction helped them

  • Co-creation of a team identity, vision and mission that clarified priorities and harnessed greater team motivation and engagement .
  • Building of greater individual and collective resilience when facing pressure, by becoming more conscious of counterproductive behaviors and mindsets.
  • Establishing closer relationships and better communication, enabling team members to be more autonomous and seek help or support from each other.
  • A shift from being isolated high-performing individuals under pressure to being a connected and proactive team that’s having more fun together.
  • Creating an open-minded space where everyone could explore ideas together
  • Embracing a change of perspective, recognizing that discomfort meant something new and exciting that could create real market disruption
  • Challenging internal approval systems and lengthy marketing processes through a more entrepreneurial mindset
  • Giving an equal voice to everyone in the room and moving the group in the same direction through key questions: Are we bold enough? Are we connected to the customer? Are we shifting our thinking?

Nick Blacknell,
Global Marketing Director,
Havana Club International

When Céline is in the room, she is able to provoke conversations we don’t typically have. She easily creates a space for everyone to speak their mind. Because she has worked with us for a long time, she is able to quickly understand our needs and help us achieve our goals. Her excellent moderation resulted in a major breakthrough for the brand.

Nick Blacknell,
Global Marketing Director,
Havana Club International

When Céline is in the room, she is able to provoke conversations we don’t typically have. She easily creates a space for everyone to speak their mind. Because she has worked with us for a long time, she is able to quickly understand our needs and help us achieve our goals. Her excellent moderation resulted in a major breakthrough for the brand.

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